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Crowdfunding Your Creative Project

Posted by Super User
Super User
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on Wednesday, 30 July 2014
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Creative endeavors are often a reflection of contemporary society.  In musical theatre for instance, Gershwin reviews are now few and far between, while productions featuring more kickstarter-badge-backerup-to-date musical styles such as hip-hop, and rock abound.  It stands to reason, therefore, that funding methodology for the arts should move with the times, as well.

Crowdfunding has quickly become a popular method for grass-roots capitalization of creative projects, mostly through websites such as Kickstarter and Indiegogo.  Larger and more mainstream productions now seem to be jumping on the crowdfunding bandwagon with projects such as Zack Braff’s new movie "Wish I Was Here" having been funded through a Kickstarter campaign, and Jaime Hendry’s new production of “The Wind in the Willows” being funded with small investments via the production’s own funding website.  The lesson for all of us in creative businesses is that as audiences change with the times (fans of Gershwin are becoming quite rare, for example), the capitalization methods for projects in the arts are undoubtedly changing, as well.

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